Visual Identity Design

One system.
Every touchpoint,
recognisable.

We turn a strategy into a working visual system — mark, colour, type, imagery and the rules that hold them together — so a brand looks exactly like itself on every surface it lands on.

Start a project 14 systems designed
Explore a different identity system
08 / 14
Type scale
Aa Bb Cc 72 / Display
Aa Bb Cc 40 / Heading
Aa Bb Cc 24 / Subhead
Aa Bb Cc — TUSDIO builds systems that hold together at any size. 16 / Body

System components

Logo & Mark

Primary and secondary marks, monograms and lockups — built to hold up from a favicon to a shopfront.

Colour System

A defined palette with usage ratios and pairings, so colour reads as intentional everywhere it's used.

Typography

Typeface selection, hierarchy and pairing rules — the voice of the brand, set consistently.

Imagery & Iconography

A photography direction, icon set and illustration style that all feel like the same brand shot them.

Layout & Application

Grids and templates so the system holds together whether your team builds the next asset, or we do.

Selected work

Café Identity One Latte visual identity

One Latte

TUSDIO's unique branding for One Latte captures the essence of warmth and quality, offering a visually inviting experience for every coffee lover.

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Luxury Identity Blackbird visual identity

Blackbird

TUSDIO's sleek and modern approach to Blackbird's brand identity conveys a sense of exclusivity, with an edge that speaks to the modern luxury seeker.

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Law Firm Identity William & Collins visual identity

William & Collins

TUSDIO's refined branding for William & Collins perfectly balances tradition with modernity, making it an unforgettable mark of class.

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Start a project

Your visual system, wherever your brand shows up.

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